Predictia emerged as spin-off from a data mining group at the University of Cantabria (with over 10 years experience) to offer data management and mining solution for problems in scientific disciplines (initially related climate and health), requiring a special handling for storage, access and visualization, and nonstandard data mining techniques to extract relevant information for a specific problem. Predictia offers solutions based on Web technologies, including development of portals for access to data and/or online data mining algorithms.
What is Data Mining?
Predictia maintains a core of R&D as a key driver of competitiveness of their products
Managing Big Data
The worldwide spread of new information technologies and the growth of eBusiness have allowed more and more companies from different sectors to store the huge amounts of data resulting from their daily transactions. This data contains valuable information about the company activity that may be relevant to improve the management and efficiency by enabling data-driven decision-making. However, this raw data must be polished to obtain compact valuable information, understandable and relevant to the problem being treated. To address this problem, Data Mining emerged as a new discipline two decades ago, with input from various fields (databases, statistics, artificial intelligence, etc.). Nowadays, data mining techniques provide automated efficient solutions to convert data into knowledge.
In some sectors such as banking, insurance and marketing, these techniques are mature and have reached a commercial development being implemented in various business intelligence systems that offer generic solutions for fraud detection, customer profiling and segmentation, estimation of risks, targeted advertising, sales forecasting, etc. However, other sectors still require tailored solutions for a variety of non-standard problems that require non-standard tools, starting with a feasibility study and following with the search/development of specific data mining techniques. Thus many companies have emerged in Spain and other countries, as a spin-off of research groups, created to provide an outlet for a product originated in R&D activities which has later demonstrated its viability after a market study.